Chris Meyer is the principal partner of IAR Marketing and founder of CGreenBridge Education.
Throughout his career as a B2B media, marketing and content strategist, environmental issues management has been a significant focus of Chris Meyer’s work. He’s covered the environment as a journalist, represented for-profit and not-for-profit environmental interests inside and outside the Beltway, led environment-themed media/influencer events and marketing campaigns in a wide range of industries, and built sustainable and environment-targeted businesses for employers and clients.
Notably, as principal partner of IAR Marketing, Chris launched GreenBridge Education in 2009 to help clients "protect the planet more profitably" with enterprise engagement and e-learning strategies that maximized their ROI in sustainability. With a blend of workforce training and internal content marketing, GreenBridge promoted an organization culture of environmental literacy and accountability. Custom courses cost-effectively translated the sustainable things clients wanted to do into education that got it done. In its first year, the company was recognized as a "Select Training Tool" by the Business and Environment Program Office of the National Environmental Education Foundation, a Congressionally chartered affiliate of the US EPA.
Chris currently works as the head of marketing and content for Kallman Worldwide, a Waldwick, NJ-based business that, in partnership with the U.S. Department of Commerce, organizes and manages the U.S. presence at overseas trade shows including the Paris and Farnborough International Air Shows, ADIPEC, Arab Health, Pacific International Maritime and Middle East Electricity.